I swear, on a weekly basis there's someone that walks through the doors of my studio and one of the first comment they make is "I'm not a photogenic person, you have your work cut out for you". I usually reply "When's the last time you've been to a professional studio"? Most will either answer "never" or "on my wedding day" Most people are exposed almost on a daily basis to aim & shoot and cell phone cameras, usually the recipe for a mug shot! Even the most sophisticated DSLR camera won't get decent results if the lighting is poor.
As a professional photographer, I am in the business of making people look beautiful! I have the skills to pose people and use specific lighting techniques that will bring the best out of people. We use sophisticated photo editing software to retouch and alter portraits in order to make it even more flattering.
Beauty is in everyone; it's knowing how to record it and polish the finish product.
